Business Analyst – Promotions & Reconciliation

Toronto, ON, Canada
Full Time
Finance and Accounting
Entry Level

About PuraVida 

Founded in 2021, PuraVida is redefining frozen food by partnering with leading retailers across North America to deliver chef-crafted, natural meals that are both craveable and convenient. Our proprietary cryo-freezing process locks in nutrients, flavor, and texture—proving frozen food can be clean, delicious, and fast.  

The Role 

We’re looking for a Business Analyst – Promotions & Reconciliation to join our Finance and Business Analysis teams. You’ll manage credits and promotional allowances, trade spend reconciliation, and performance reporting, helping us understand how our retail programs drive results and profitability. 

This role is ideal for someone who’s analytical and organized. You’ll collaborate with Finance, Sales and Operations to ensure sales credits and promotions are accurately tracked, reconciled, and optimized for return on investment. 

Key Responsibilities 

  • Manage and validate credits, promotions and trade allowances with distributors and retailers (e.g., UNFI, KeHE) 

  • Reconcile promotional spend, deductions, and payments to ensure balanced accounts 

  • Develop and refine models to evaluate promotion performance and ROI 

  • Support forecasting, accruals, and monthly trade spend reporting 

  • Partner with Sales and Finance to identify process improvements and spend optimization opportunities 

  • Collaborate cross-functionally to ensure consistent handling of promotions and deductions 

Qualifications 

Must-Have 

  • Degree in Business, Math, Science, Economics, or a related field 

  • 1–3 years of experience in business analysis, accounting, finance, or trade spend management 

  • Excel/Google Sheets skills (pivot tables, formulas, analysis) 

  • Attention to detail and analytical problem-solving 

  • Strong communication and collaboration skills 

Nice-to-Have 

  • ERP experience (Microsoft Dynamics, SAP, or Oracle) 

  • Familiarity with CPG trade spend or retailer/distributor finance 

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